Male Versus Female Communication
Men and women have differing communication styles. No surprise there. Just look at all the relationship books focused on helping each gender understand the communication style of the other. How and what you communicate is absolutely key to persuasion.
Whether you are a husband who wants to convince your wife to have another child or a marketer who wants a woman to buy your product, what you communicate and how you communicate it will determine your success in reaching your goal.
